Category: Allgemein @en

Nutrition Challenges With Pet Owners

Nutrition Challenges With Pet Owners

Pet Owner Awareness of Nutrition

Awareness of pet nutrition extends beyond merely serving meals to our pets. As we dive into this subject, we must realize that about half of pet owners grasp that pet nutrition involves more than feeding their animals. However, this awareness often fades after the initial puppy or kitten stages. As pets grow, their nutritional needs evolve, yet many owners miss these changes. Here’s why this matters for those of us in the pet food industry:

  • Young pet owners are usually more engaged, asking about proper nutrition for their growing animals.
  • There’sEngagement drops as pets age. Owners might only see the necessity for nutrition discussions if the pet appears unwell.
  • This represents an opportunity for pet food companies to educate on the life-long importance of tailored pet diets.


Time Constraints and Information Overload

Discussing nutrition in every vet visit sounds ideal but isn’t always feasible. For those of us in the pet food industry, understanding veterinarians’ constraints can guide how we support educational efforts. Here are a few points:

  • Vets have limited time during appointments, making comprehensive nutritional guidance challenging.
  • Pet owners often receive a barrage of information during visits, which can overwhelm them and make retention of specific dietary advice difficult.

This challenge underscores the need for clear, concise communication from pet food companies about the health benefits of our products and simple feeding management guides that are easy for owners to follow.


Pet Obesity: A Growing Concern

Pet obesity remains a significant challenge, with multiple factors contributing to this trend:

  • Recognition: Many owners don’t realize their pets are overweight, as heavier pets have become more commonplace.
  • Portion Control Misunderstandings: Misinterpretations of feeding guidelines contribute to overfeeding.
  • Emotional Feeding: Owners often use food as a treat to compensate for perceived shortcomings in attention or exercise.

As a leader in the pet food market, we are responsible for partnering with veterinarians and educating our clients on recognizing and combating obesity through proper pet food diets and accurate feeding practices.


Cost vs. Value of Higher Quality Pet Food

The debate between cost and value is prevalent in many pet owners’ pet food purchasing decisions. Here’s how we can think about this issue:

  • Many owners experience sticker shock when confronted with the price of high-quality pet foods without understanding the long-term benefits and cost savings of reduced portion sizes and lower vet bills due to better health.
  • Educating our clients on the value proposition of premium pet foods can aid in bridging this gap.


Commercial Pet Foods: Quality and Standards

We are committed to producing high-quality commercial pet foods that adhere to stringent safety standards and nutritional guidelines. Our focus is on:

  • Ensuring consistent quality that contributes to pet health.
  • Use organic pet food ingredients to enhance the appeal and nutritional value.
  • Providing detailed product information to help our clients make informed pet food purchasing decisions.


The Role of Pet Food Ingredients in Health

The selection of ingredients in pet food plays a critical role in the overall health benefits these diets offer. As we develop our products, we emphasize:

  • The nutritional impact of each ingredient.
  • There is a need for transparency in our ingredient sourcing.
  • The benefits of a balanced diet on the long-term health of dogs and cats.


Innovation in the Pet Food Industry

Innovation is key to staying ahead in the competitive pet food market. We strive to introduce products that meet the evolving needs of dog and cat owners, focusing on:

  • Developing diets that cater to specific health issues like obesity and allergies.
  • Exploring new formulations that maximize nutritional benefits without compromising taste or quality.


Feeding Management: Simplifying the Science

We understand that feeding management can seem complex. To assist our clients, we provide:

  • Clear, easy-to-understand feeding guidelines.
  • Resources that help pet food companies educate their customers effectively.
  • Strategies to simplify diet transitions and feeding routines for pet owners.

By addressing these challenges head-on and providing comprehensive solutions, we support pets’ health and well-being and strengthen our relationships with pet food companies and veterinarians, ensuring that we all work together towards healthier futures for pets worldwide.

What Do Horses Eat

What Do Horses Eat?

What Do Horses Eat?

Pasture Grass and Tender Plants

Horses thrive on a diet that primarily includes pasture grass and tender plants. As natural grazers, horses spend most of their time consuming fresh grass, which provides the bulk of their nutritional needs and aids in dental health due to the silica content. Maintaining high-quality pasture is vital for horse owners as it is the most natural and beneficial feed. It’s important to note that:

  • Primitive horses are adapted to thrive on minimal pasture.
  • Overfeeding fresh grass can lead to obesity and other health issues in domestic horses.
  • Moderation is key for a horse’s diet to prevent conditions like laminitis.



In regions or seasons where pasture grass isn’t readily available, hay is the staple in a horse’s diet. Horse owners must source high-quality hay and have it tested for nutritional content. This ensures that any deficiencies can be addressed through supplements. Considerations for feeding hay include:

  • Limiting access for easy keepers to prevent weight issues.
  • Ensuring the hay is free from mold and dust can cause respiratory problems.



Grains are commonly included in horse feed, especially for specific groups like performance horses or those with higher energy requirements. Oats, corn, and barley are popular choices among most horse owners. However, balancing grain intake is crucial as it can lead to digestive issues if overfed. Key points about feeding grains:

  • Grains should be fed in controlled amounts to avoid colic or founder.
  • They are less fibrous than grass, requiring less chewing time and potentially leading to dental health issues.


Concentrate Mixes

Concentrates are formulated to supplement the primary diet of hay and grass, providing energy, vitamins, and minerals. They are particularly beneficial for:

  • Nursing mares
  • Young horses


Working or performance horses

  • Here are some specifics:
  • Concentrates typically include grains, molasses, beet pulp, and flaxseed.
  • Custom mixes can be formulated depending on the number of horses and specific nutritional requirements.


Salt and Minerals

It’s essential to include salt and minerals in a horse’s diet, either mixed into concentrates or provided separately:

  • Salt blocks or loose salt should be available to allow horses to consume as needed.
  • Electrolyte balance can be maintained by ensuring access to mineral supplements, especially in varying weather conditions.



While treats can be an excellent way to bond with a horse, they should be given in moderation to avoid health issues. Safe treats include:

  • Carrots and apples (cut into appropriate sizes to prevent choking).
  • Commercial horse treats are designed for their dietary needs.
  • Avoid sugary treats and anything not typically found in a horse’s diet.



Accessible, clean water is crucial for maintaining a horse’s digestive system and overall health. The intake might vary depending on the diet and weather conditions, but the general guidelines are:

  • Always provide water, especially if the horse is on a dry hay diet.
  • Monitor water sources to prevent freezing during cold months or stagnation.


Additional Dietary Considerations

What Can’t Horses Eat?

To maintain the health of your horses, certain foods must be avoided:

  • Cruciferous vegetables (like broccoli and cauliflower) can cause gas and bloating.
  • Avoid avocados and chocolate, as they contain substances toxic to horses.


How Much Do Horses Eat?

The amount a horse eats can be influenced by its size, activity level, and the quality of its diet. Typically, a horse can consume:

  • Approximately 1.5% to 3% of their body weight in dry matter daily.
  • Adjust portions according to activity level and health status.


Monitoring Your Horse’s Health

Regular assessments of your horse’s weight and overall condition are crucial. Adjustments to the diet should be made based on the following:

  • Signs of weight gain or loss.
  • Changes in energy levels or behavior.


Consulting with Equine Experts

Changes in a horse’s feeding habits or diet should be discussed with professionals:

  • An equine nutritionist can develop a tailored feeding plan.
  • Regular veterinary checkups can help catch and address issues early.


Ensuring Quality Feed Supply

For companies like ours that supply bulk animal feed, offering high-quality products tailored for horses is essential. We ensure most horse owners can access the best nutrition, helping them maintain optimal health and performance. By providing feeds that support a healthy digestive system and overall well-being, we play a crucial role in caring for and managing horses across various conditions and life stages.

Pet Food Labeling

Pet Food Labeling

In the dynamic landscape of pet food production, the significance of pet food labels stands paramount. These labels bridge the gap between the intricate science of pet nutrition and the final consumer, shedding light on the quality and composition of the product.

At Hanseatic-Agri, we comprehend the broad spectrum of communication about pet foods, influenced by various stakeholders from brand marketing to regulatory standards.

Our objective is to clarify pet food labels, ensuring that companies producing pet foods can transparently convey the value of their products to their customers.


The Evolution of Pet Food Communication

The narrative surrounding pet food communication has shifted from focusing on nutrition and health to emphasizing ingredients. Initially, pet food labels served as straightforward guides to what was inside the package.

However, as consumer preferences evolved, so did the focus on pet food products. Ingredients once considered foundational, like corn, wheat, and soybean, have faced scrutiny.

This shift led to an ingredient-centric marketing approach. Pet food labels now prominently feature terms like “Beef Dog Food” or “Beef Flavor Dog Food,” promising complete and balanced nutrition through select ingredients.


The Battle of Communication Styles

Brand Marketing vs. Regulatory Perspectives

The pet food label is where the perspectives of brand marketing and regulatory standards often diverge.

Brand marketing strives to highlight the distinct selling points of a product, such as “Adult Maintenance” or “complete and balanced nutrition,” to create an appealing narrative for Dog Food or Beef Dog Food.

Conversely, regulatory officials prioritize the safety and consistency of pet food products, focusing on the precision of Food Labels and ensuring compliance with strict standards. This presents a challenge: crafting pet food labels that appeal to consumers while adhering to regulations.


Ingredient Terminology and Consumer Confusion

The terminology on pet food labels can sometimes lead to confusion among consumers. For example:

  • Corn Gluten Meal: Misinterpreted as containing gluten, leading to its rephrasing as “corn protein meal.”
  • Dried Ingredients: Adding “dried” in terms like “dried beet pulp” unnecessarily extends ingredient lists without enhancing clarity.
  • Fermentation Products: Terms like “dried Lactobacillus acidophilus fermentation product” could be simplified to mirror human food labeling, improving comprehension.

These instances highlight the need for clear and precise terminology in pet food labels to prevent misleading consumers.


The Importance of Clear Communication

Labeling for Clarity and Consumer Understanding

Achieving clarity in pet food labels is crucial for the pet food industry. Clear, straightforward labels meet regulatory requirements and play a vital role in educating consumers about pet food products. Effective labels should:

  • Eschew unnecessary jargon and terms that don’t contribute to a consumer’s understanding of the product’s nutritional value.
  • Explain the product’s benefits, such as “complete and balanced nutrition” for specific life stages like “Adult Maintenance.”
  • Employ terms consistent with human food labels, leveraging consumer familiarity and trust.


Addressing Misinformation and Building Trust

In an age where misinformation can quickly spread, clear and accurate pet food labels become even more essential. Misinformation can undermine consumer trust and lead to reluctance to choose beneficial products for their pets. By committing to transparency and evidence-based information, brands can counteract misinformation and establish trust with their audience. This involves:

  • Educating consumers on the science behind pet food formulations.
  • Clarifying the benefits of often misunderstood ingredients demonstrates how they contribute to a pet’s health.


Hanseatic-Agri’s Approach to Pet Food Labeling

At Hanseatic-Agri, we pride ourselves on our commitment to transparency and quality in the bulk animal feed sector. Our approach to pet food labeling is informed by our deep understanding of the industry’s needs and the regulatory landscape. We ensure that our labels:

  • Clearly communicate the nutritional benefits of our products, emphasizing features like “complete and balanced nutrition” and “Beef Flavor Dog Food.”
  • Adhere to the highest regulatory compliance standards, guaranteeing safety and quality for all our pet food products.
  • Reflect our expertise in the animal food industry, offering our clients the confidence they need to make informed decisions.



The clarity and accuracy of pet food labels are essential in bridging the gap between pet food manufacturers and the end consumer.

We can foster a more informed and trusting relationship with our customers by focusing on transparent communication, avoiding unnecessary jargon, and directly addressing misinformation.

VEGDOG Food Brand

VEGDOG Food Brand Uses Investments to Expand

In the ever-evolving landscape of pet nutrition, the surge in demand for vegan pet food is a testament to the industry’s adaptability and commitment to diversity. 

At the forefront of this revolution stands VEGDOG, a German-based vegan dog food innovator whose recent strategic moves are setting new standards. 

As we navigate their journey, it’s crucial for us, especially those producing and selling pet food at scale, to glean insights and inspiration from VEGDOG’s approach to expansion, product development, and market penetration.


VEGDOG’s Strategic Investment for Growth

The recent infusion of approximately €3.5 million (US$3.9 million) into VEGDOG marks a pivotal moment in the brand’s journey. This substantial investment, secured in late 2022, is a financial boost and a beacon of growth and expansion. 

VEGDOG is channeling these funds into broadening its product range, enhancing production capacities, and extending its reach into new markets. 

For businesses like ours, this move underscores the importance of securing investment to scale operations and innovate product lines to meet the dynamic needs of the market.


Expanding Product Line and Enhancing Operations

VEGDOG’s strategic allocation of its investment funds is a masterclass in growth strategy:

  • Introduction of New Products: The launch of VEGDOG mobilities, a snack aimed at improving joint health, alongside many other products, highlights the brand’s commitment to innovation and meeting diverse pet nutritional needs.
  • Operational Enhancements: Investments in new staff, website upgrades, and logistics improvements are pivotal in streamlining operations and enhancing customer experience.

This multifaceted approach strengthens VEGDOG’s market position and serves as a blueprint for companies aiming to scale effectively while maintaining a focus on product quality and operational excellence.


Commitment to Quality and Science-Backed Nutrition

VEGDOG’s unwavering commitment to offering nutritionally complete, 100% plant-based pet food is at the heart of its success. 

Collaborating with staff veterinarians and adhering to rigorous scientific standards, the brand ensures that each product blends quality and innovation. 

This dedication to science-backed nutrition is a critical lesson for us, emphasizing the need to base our product development on solid research and expertise to meet the evolving standards of pet nutrition.


The Growing Plant-Based Pet Food Market

The trajectory of the plant-based pet food market is on an impressive upswing, with notable statistics to back this growth:

  • A robust compound annual growth rate of 9.2% is anticipated.
  • The market is expected to reach a revenue of US$57.43 billion in 2023, up from US$26.01 billion in 2022.

These figures not only highlight the burgeoning demand for vegan pet food but also signal a significant opportunity for pet food companies to diversify and innovate their product offerings to capture this growing segment.


VEGDOG’s Market Presence and Expansion Plans

VEGDOG’s strategic focus and expansion plans offer valuable insights:

  • Current Market Focus: VEGDOG concentrates on German-speaking markets in Europe and has established a strong foothold in Germany, Austria, and Switzerland.
  • Expansion Ambitions: Preparations for extending into additional international markets are underway, demonstrating the brand’s ambition and strategic vision for global presence.

This targeted approach and a clear vision for future expansion are instructive for companies looking to scale their operations and explore new markets effectively.

Collagen VS Gelatin

Collagen VS Gelatin

At Hanseatic-Agri, we understand the pivotal role of high-quality ingredients in producing superior animal feed. Our unwavering commitment to excellence drives us to provide top-tier, bulk animal feed solutions that cater to the industry’s nuanced needs.

In this exploration of Collagen vs. Gelatin, we delve into the essence of these vital components, underscoring their significance in fostering optimal animal health and nutrition.

As we navigate through the intricacies of these proteins, we invite you to discover how our expertise and dedication position us as your ideal partner in achieving unparalleled product quality.


Understanding Collagen and Gelatin

Collagen and gelatin, hailed for their nutritional prowess, are pillars in animal feed components. Collagen, the most abundant protein in the animal kingdom, is renowned for supporting connective tissue health and offering a rich source of amino acids essential for joint, bone, and skin health.

Gelatin, derived from hydrolyzed collagen, transcends its origin by providing a unique texture and softness to pet foods, making it an indispensable ingredient in the industry.

Both substances, while differing in application and form—collagen peptides for structural support and gelatin powder for food consistency—share a common lineage, tracing back to various species’ skin, bone, and connective tissues.

  • Collagen Peptides: Essential for connective tissue health, offering support for joints, bones, and skin.
  • Gelatin Powder: Enhances food texture, contributing to the softness and palatability of pet foods.


The Nutritional and Functional Benefits

Including collagen and gelatin in animal feed brings a spectrum of health benefits attributed to their rich amino acid profiles and nutritional content.

Collagen peptides, in particular, are celebrated for their role in promoting gut health and strengthening connective tissues, making them a cornerstone in formulating high-quality pet foods.

Gelatin supplements, on the other hand, not only contribute to the structural integrity of food products but also share the same health benefits as their collagen counterparts, including:

  • Supporting gut health and digestive function.
  • Enhancing the strength and flexibility of joints and connective tissues.
  • Providing a source of essential amino acids necessary for overall health.


Collagen and Gelatin in the Market

The markets for collagen and gelatin have witnessed remarkable growth, driven by their widespread application in foods, healthcare, and cosmetics. The U.S. collagen market boasts an annual valuation of over $2 billion and has a consistent upward trajectory.

Similarly, the gelatin market thrives on its versatility, producing over 300,000 metric tons annually. Hanseatic-Agri, recognizing the potential of these ingredients, proudly supplies bulk quantities to pet food manufacturers, ensuring access to:

  • Collagen Hydrolysate and Collagen Powder: For enhanced nutritional profiles and health benefits.
  • Gelatin and Collagen Peptides: For structural and functional improvements in pet food products.


Regulatory Landscape

Navigating the regulatory landscape for collagen and gelatin in animal feed presents its challenges. Despite their proven safety and nutritional benefits, the approval process remains cumbersome, often hindering the timely introduction of these ingredients into the market.

Advocating for a streamlined approach, akin to the Generally Recognized as Safe (GRAS) process, could significantly benefit the industry. This would allow for quicker integration of these beneficial components into pet food formulations.


Hanseatic-Agri’s Approach to Collagen and Gelatin

Our approach to supplying collagen and gelatin is rooted in a deep understanding of their importance to pet food manufacturers. At Hanseatic-Agri, we are committed to:

  • Ensuring the highest quality of bulk collagen and gelatin, sourced with integrity and responsibility.
  • Providing comprehensive support and expertise to our clients, helping them navigate the complexities of product formulation.
  • Leveraging our industry insights to deliver products that meet the evolving demands of pet food production.



In conclusion, the roles of collagen and gelatin in the pet food industry cannot be overstated. Their nutritional benefits, functional properties, and contribution to animal health make them indispensable ingredients in formulating high-quality feed.

Hanseatic-Agri, dedicated to supplying bulk quantities of these essential components, stands ready to partner with pet food manufacturers in their quest for excellence.

As we continue to navigate the industry’s challenges and opportunities, our commitment to quality, innovation, and customer satisfaction remains unwavering. We invite you to leverage our expertise and resources.

Pet Food industry

The Questions for Pet Food industry 2024

Will Merger and Acquisition Activity Pick Back Up in 2024?

With the slowdown in 2023, what are the prospects for merger and acquisition activity in the pet food industry for 2024?

Answer: The pet food industry’s merger and acquisition activity in 2024 will largely depend on global economic conditions, interest rates, and investor sentiment. While the previous years saw a decline, there’s potential for a resurgence if the economic climate stabilizes, offering opportunities for pet food companies to expand and innovate. Factors to watch include:

  • Economic forecasts and their impact on investment.
  • Interest rates affect the cost of financing deals.
  • Investor interest in the pet food sector, particularly from private equity.


How Will Consumer Spending Habits Impact the Pet Food Market?

Considering the economic pressures, how might consumer spending habits impact the pet food market’s growth in 2024?

Answer: Consumer spending habits are pivotal to the pet food market’s trajectory. Despite economic uncertainties, the demand for high-quality pet foods, including those offering balanced nutrition and essential nutrients, remains strong. Pet food companies must balance affordability with quality, ensuring their products provide complete and balanced nutrition to meet consumer expectations. Key considerations include:

  • Innovating to produce cost-effective, high-quality pet foods.
  • Monitoring consumer trends towards premium, nutritious pet foods.
  • Adapting marketing strategies to highlight the value and quality of their products.


What Role Will Technological Advancements Play in Pet Food Production?

With the industry evolving rapidly, what role will technological advancements like AI and automation play in pet food production in 2024?

Answer: Technological advancements are set to revolutionize pet food production, enhancing efficiency, precision, and innovation. Artificial intelligence (AI) and automation will enable pet food companies to optimize operations, from ingredient sourcing to manufacturing processes. These technologies also offer new avenues for product development, ensuring pets receive balanced diets tailored to their life stages and dietary needs. Key impacts include:

  • Improved efficiency and cost-effectiveness in production.
  • Enhanced precision in formulating balanced and nutritious pet foods.
  • Innovation in product development, meeting diverse dietary requirements.


Can Alternative Proteins and Ingredients Scale in Pet Food?

With sustainability and nutrition as key concerns, can alternative proteins and ingredients like insects and fermented proteins scale in pet food by 2024?

Answer: Alternative proteins and ingredients hold significant promise for the pet food industry, offering sustainable and nutritious options for a balanced diet. As these ingredients move closer to commercial scalability, they present an opportunity for pet food companies to lead in sustainability and innovation. Challenges remain in consumer acceptance and regulatory approval, but the potential benefits include:

  • Providing essential nutrients through sustainable sources.
  • Reducing the environmental impact of pet food production.
  • Innovating pet food offerings to meet consumer demand for sustainable options.


How Will Sustainability Efforts Impact Pet Food Packaging?

With an increasing focus on environmental responsibility, how will sustainability efforts impact pet food packaging in 2024?

Answer: Sustainability efforts are increasingly influencing pet food packaging, with companies exploring eco-friendly materials and designs that meet the American Feed Control Officials (AFCO) standards. The challenge lies in balancing sustainability with the need to protect the integrity and freshness of pet foods. Innovations in this area contribute to environmental stewardship and align with consumer preferences for sustainable products. Efforts include:

  • Developing recyclable or biodegradable packaging options.
  • Reducing packaging waste and improving lifecycle assessments.
  • Enhancing consumer awareness and participation in recycling programs.

By addressing these questions and answers, we’ve highlighted the key concerns and opportunities facing pet food companies as they navigate the evolving industry landscape. 

The focus on innovation, sustainability, and meeting pets’ nutritional needs remains paramount as we look towards a dynamic and successful 2024 in the pet food industry.

Raw Materials for Pet Food (16)

How to Build a Successful Pet Food Brand

Establishing a brand that resonates with the industry and the end consumer in the ever-evolving pet food market is paramount. At Hanseatic-Agri, we understand the intricacies of the pet food business, especially the nuances of bulk sales that cater to companies producing pet food. 

The global pet food industry is witnessing a significant shift towards premiumization and personalization, driven by pet parents’ increasing concern for pet health. Our mission is to navigate these trends, offering unparalleled quality and service to pet food brands and ensuring their products stand out in pet stores nationwide. 

Our approach is rooted in a deep understanding of the dog food market, leveraging our expertise to support your pet business in achieving its fullest potential.


Understanding Your Market

Identifying and understanding your target audience is the cornerstone of any successful pet food business. For companies operating within the pet industry, particularly those focused on manufacturing dog food or general pet food, recognizing the needs of your B2B customers is crucial. 


These are pet stores and pet food brands looking for reliable bulk suppliers who understand the nuances of Food Safety and quality assurance. Hanseatic-Agri excels in this arena by:

  • Conducting thorough market research to grasp the evolving demands of the pet food industry.
  • Analyzing competitors to pinpoint what sets your dog food business apart.
  • Engaging in continuous dialogue with our clients to refine our offerings, ensuring they meet the market’s needs.

Branding Essentials for Pet Food

In the competitive landscape of Pet Food Brands, a compelling brand identity is vital. Your brand is not just a logo or a name; it promises your customers quality and reliability. For a pet food business, especially in the dog food market, this means embodying the values of pet health and nutrition in every aspect of your branding. Hanseatic-Agri supports your journey by:

  • Developing a brand story that highlights your commitment to quality and innovation in the pet food industry.
  • Creating a visual identity that reflects the professionalism and trustworthiness of your pet business.
  • Ensuring that your brand communicates effectively with pet food brands and distributors, establishing a solid presence in the pet industry.


Product Development

At the heart of any successful pet food business is a stellar product line that meets the high standards of pet parents and adheres to strict Food Safety regulations. 


Hanseatic-Agri is at the forefront of innovation in the pet food market, offering products that cater to the nuanced needs of pet health. Our product development process is guided by the following:

  • A commitment to high-quality, sustainable ingredients that promote pet health.
  • Customized solutions for pet food brands, ensuring products meet the specific needs of their target demographic.
  • A proactive approach to incorporating customer feedback, allowing for continuous improvement and innovation in our product offerings.


Packaging and Presentation for Bulk Sales

In the pet food industry, packaging plays a crucial role in conveying the quality and integrity of your product. This means balancing aesthetic appeal with practicality and Food Safety for bulk sales. 

Hanseatic-Agri understands the unique challenges of pet food packaging, offering attractive and functional solutions. Our strategies include:

  • Designing packaging that stands out to pet food brands and distributors, emphasizing the quality and nutritional value of the product.
  • Ensuring that all packaging meets the highest standards of Food Safety and sustainability.
  • Utilizing innovative packaging technologies to extend shelf life and maintain product integrity during transport and storage.


Marketing Strategies for the Pet Food Industry

Navigating the marketing landscape of the pet food business requires a strategic approach tailored to the B2B sector. Hanseatic-Agri leverages traditional and digital marketing techniques to build brand awareness and drive sales. Key strategies include:

  • SEO and content marketing to enhance online visibility among pet food brands and distributors.
  • Participation in trade shows and industry events to foster relationships with key stakeholders in the pet industry.
  • Targeted direct marketing campaigns to engage potential clients, informed by robust customer feedback mechanisms.


Sales Channels and Distribution

Expanding your reach in the pet food market necessitates a well-orchestrated distribution strategy. Hanseatic-Agri specializes in optimizing sales channels to ensure your products are accessible to pet food brands and retailers nationwide. Our approach includes:

  • Establishing a robust distribution network that prioritizes efficiency and Food Safety.
  • Exploring direct sales opportunities to build closer relationships with pet food brands.
  • Navigating the complexities of logistics to ensure timely and safe delivery of products.


Customer Service and Support

Exceptional customer service is the backbone of any successful pet food business. Hanseatic-Agri prides itself on offering unparalleled support to our clients, ensuring their needs are met promptly and effectively. Our customer service strategy focuses on:

  • Providing technical support and educational resources to help pet food brands make informed purchasing decisions.
  • Implementing a feedback loop to gather and act on customer feedback, driving continuous improvement in our products and services.
  • Building long-term relationships with clients through consistent, reliable support and communication.


Monitoring and Adapting to Market Changes

The pet food industry is dynamic, with trends and consumer preferences constantly evolving. Staying ahead requires a vigilant eye on the market and a willingness to adapt. Hanseatic-Agri remains at the cutting edge of the pet food market by:

  • Keeping abreast of the latest pet health and nutrition trends ensures our products meet current demands.
  • Engaging with pet food brands and industry professionals to gather insights and anticipate future needs.
  • Continuously refining our product offerings and business strategies based on market feedback and technological advancements.



Building a successful brand in the pet food business, especially within the bulk sales domain, demands a strategic approach that encompasses market understanding, product excellence, effective branding, and robust customer support. 

Hanseatic-Agri is your trusted partner in this journey, offering the expertise, pet food raw materials in bulk, and services needed to thrive in the competitive pet food industry. 

Petfood Forum Europe 2024

Petfood Forum Europe 2024: An Overview

Petfood Forum Europe 2024, set for May 6 at the prestigious Nuremberg Messe in Nuremberg, Germany, promises to be a cornerstone event for professionals in the pet food production sector. Hosted in Hall Sydney, Level 1 of NCC Ost, this conference provides a unique opportunity for attendees to engage directly with industry leaders and explore cutting-edge innovations in pet food technology and marketing.


Design Thinking in Pet Snack and Food Innovation: Crafting Connection and Delight

At the forefront of our schedule, David Molenberghs, Co-founder and Chief Innovation Officer at Smoofl, will discuss the shift from a science-driven approach to a design-centric philosophy in pet food development. Key highlights from his session will include:

  • The integration of design thinking into product development.
  • Strategies for transcending traditional approaches to create meaningful brand experiences.
  • How design thinking can differentiate products in a competitive market.



Pet Probiotics: Understanding Pet Parents’ Beliefs, Motivations, Purchase Journey, and Needs

Lidiia Alaverdova, DVM and head of global marketing at Chr. Hansen will delve into the dynamic market of pet probiotics, emphasizing:

  • Current trends and beliefs are influencing pet parents’ decisions.
  • Insightful market research from the U.S., France, and China.
  • Practical strategies for communicating the benefits of probiotics to enhance customer engagement.


Postbiotics Yeast vs. Bacteria for Pet Food: What is the Difference?

Dr. Francesca Susca, global pet product manager at Lallemand Animal Nutrition, will clarify the distinctions between yeast and bacterial postbiotics, covering:

  • Differences in cell structures and functionalities.
  • Impact of these differences on pet health and product applications.
  • Guidelines for selecting appropriate postbiotic solutions based on specific needs.


Can Yeast and Yeast Derivatives Help Reduce Pathogenic Pressure in Companion Animals?

Dr. Aleks Szopinska will provide an in-depth look at how yeast and its derivatives can be pivotal in reducing pathogenic threats to pets. Attendees will gain insights into:

  • The mechanisms by which yeast derivatives combat pathogens.
  • Recent experimental findings support their efficacy.
  • Potential implications for the development of new prophylactic strategies.


In Vitro Mineral Accessibility in Commercial Vegetarian and Vegan Dry Dog Foods

Mingyang Jeremy Zhu will present his findings on mineral bioavailability in plant-based versus traditional animal-based dog foods, focusing on:

  • The impact of anti-nutrients on mineral absorption.
  • Comparative analysis of nutrient profiles in vegetarian and vegan dog foods.
  • Strategies for improving the nutritional value of plant-based pet foods.


Microbial Protein: Consumer Perceptions, Pet Acceptance of Novel Protein

Ally Motta explores the burgeoning field of microbial proteins in pet foods, discussing:

  • Nutritional benefits and challenges of integrating microbial proteins.
  • Consumer attitudes and the acceptance rates among pets.
  • The path forward for incorporating innovative proteins in pet diets.


How to Act on Climate Change Impact on the European Pet Food Supply Chain

Zsoka Ardai, climate and sustainable sourcing lead at Mars outlines strategic responses to climate impacts on the pet food supply chain, including:

  • Predicted changes in crop and meat production.
  • The role of regenerative agriculture in mitigating these effects.
  • Collaborative initiatives aimed at sustainable sourcing and resilience.


The Future of the Insect Protein Industry: Lessons Learned from Mature Animal Productions

Chloe Champion discusses the evolution of the insect protein sector by comparing it with established animal protein industries:

  • Analysis of growth and development benchmarks from mature sectors.
  • Strategies that could accelerate the advancement of the insect protein industry.
  • Biosecurity and genetic improvements are key factors in industry growth.


Breakthrough Thermal Energy Extrusion Technology for Pet Food

Ed de Souza will introduce cutting-edge extrusion technology that enhances the cooking process of pet foods by:

  • Offering precise control over thermal energy and mechanical shear.
  • Improving efficiency, quality, and safety in pet food production.
  • Exploring the impact of thermal extrusion on gut health and digestibility.


Mild Extrusion Process Yields Higher Resistant Starch That Improves Gut Health of Dogs

Dr. Isabella Corsato Alvarenga’s presentation focuses on the effects of mild extrusion processes on resistant starch production and its benefits for dog gut health:

  • Comparative analysis of different extrusion settings and their impact on starch properties.
  • The role of resistant starch in promoting healthy gut flora.
  • Potential for enhancing pet food formulations to support digestive health.


Engage and Innovate at Petfood Forum Europe 2024

Join us at Petfood Forum Europe 2024 to connect with fellow professionals, discover industry innovations, and discuss the future of pet food manufacturing. Our sessions are tailored to give you the insights and tools needed to thrive in this dynamic industry. Register early for discounted rates and secure your spot at this essential gathering for pet food professionals.

Petfood Forum Europe 2024

Petfood Forum Europe Opportunities & Challenges

Petfood Forum Europe 2024, in its second collaboration with Interzoo since 2022, is set to offer a profound insight into current and emergent issues within the pet food industry.

This one-day event, scheduled for May 6, 2024, at the Nuremberg Messe, will feature key presentations on innovative trends, including design thinking in pet food, the use of probiotics and postbiotics, and alternative proteins such as insects and microbials.

The forum will also address the industry’s impact on climate change and showcase the latest processing technologies.


Highlights of the conference include:

  • Opening Session: David Molenberghs of Smoofl will discuss new pet snack and food innovation approaches, focusing on crafting connections and delight.
  • Key Topics: Sessions will cover a range of subjects, from the role of probiotics and postbiotics in pet nutrition to the sustainability and acceptance of microbial and insect proteins. Discussions will also explore the use of yeast derivatives to enhance pet health and new thermal energy extrusion technologies that promise to revolutionize pet food manufacturing.

In addition to gaining invaluable insights from industry experts, attendees will have the opportunity to explore exhibits from leading suppliers and network with professionals from across the globe. Following the forum, participants are encouraged to attend Interzoo, which will run from May 7 to 10, to further engage with the global pet industry community.


Time Session Speaker & Affiliation
8:00-9:00 Registration and check-in
9:00-9:45 Welcome and opening session: Design thinking in pet snack and food innovation: Crafting connection and delight David Molenberghs, Smoofl
9:45-10:15 Pet probiotics: Understanding pet parents’ beliefs, motivations, purchase journeys and needs Lidiia Alaverdova, DVM, Novonesis
10:15-10:45 Postbiotics yeast vs. bacteria for pet food: What is the difference? Francesca Susca, DVM, Ph.D., Lallemand Animal Nutrition
10:45-11:15 Coffee break
11:15-11:45 Can yeast and yeast derivatives help reduce pathogenic pressure in companion animals? Aleks Szopinska, Ph.D., Livalta/AB Agri
11:45-12:15 In vitro mineral accessibility in commercial vegetarian and vegan dry dog foods Mingyang Jeremy Zhu, Wageningen University and Research
12:15-12:45 Microbial protein: Consumer perceptions, pet acceptance of novel protein Ally Motta, MicroHarvest
12:45-14:00 Lunch
14:00-14:30 How to act on climate change impact on the European pet food supply chain Zsoka Ardai, Mars
14:30-15:00 The future of the insect protein industry: Lessons learned from mature animal productions Chloe Champion, Agronutris
15:00-15:30 Coffee break
15:30-16:00 Breakthrough thermal energy extrusion technology for pet food Ed de Souza, Wenger Manufacturing
16:00-16:30 Mild extrusion process yields higher resistant starch that improves gut health of dogs Isabella Corsato Alvarenga, Ph.D., Colorado State University
16:30-18:00 Reception
The Role of Probiotic in Pet Wellness

The Role of Probiotic in Pet Wellness

Probiotics and Pet Health Trends

As pet food raw materials suppliers, we’ve observed a surge in interest from pet food manufacturers in ingredients that align with human health trends, particularly probiotics. These beneficial bacteria are essential for enhancing gut health in pets and proving effective in managing weight in dogs. This is an excellent opportunity to expand your ingredient supply to include high-quality probiotics that support a broad range of health benefits, beyond just digestive health.


Insights into Probiotic Benefits Beyond Digestion

Probiotics are known for their positive effects on gut health, but their benefits extend further, impacting various aspects of animal well-being. Incorporating these into your offerings can provide manufacturers with the ability to promote:

  • Mental Health: Probiotics can help manage stress and anxiety in pets, improving their overall behavior and comfort.
  • Immunity: Regular intake of probiotics strengthens the immune system, making pets more resilient against diseases.
  • Weight Management: Probiotics can play a crucial role in maintaining a healthy weight, especially in pets prone to obesity.


Market Research Insights on Probiotics

Understanding market trends and consumer beliefs about probiotics can significantly enhance your positioning and sales strategies. Lidiia Alaverdova from Chr. Hansen highlights the importance of tailored marketing strategies that reflect the latest research findings from various global markets, including the U.S., France, and China. This knowledge will empower you to:

  • Communicate the diverse benefits of probiotics effectively.
  • Align your products with the needs and preferences of pet food manufacturers.
  • Anticipate market shifts and adapt your strategies accordingly.



Probiotics and Mental Health in Pets

Just as in humans, pets’ mental well-being is closely linked to their gut health. Probiotics can play a pivotal role in reducing anxiety-related behaviors in pets, such as excessive licking and pacing. This opens up a new avenue for pet food manufacturers to develop products that support both the physical and emotional health of pets.


Probiotics for Managing Other Health Conditions

The scope of probiotics extends beyond mental and digestive health. They are also beneficial for:

  • Allergies and Skin Health: Improving coat quality and reducing allergic reactions.
  • Dental Health: Supporting healthier teeth and gums.
  • Immune System Disorders: Enhancing the pet’s natural defense system.


The Role of Prebiotics in Pet Nutrition

While probiotics are live organisms, prebiotics are dietary fibers that help nourish these beneficial bacteria. Offering a combination of prebiotics and probiotics can be a compelling selling point for pet food manufacturers, as it ensures a holistic approach to pet health.



Navigating Probiotic Applications in Pet Food

You must provide pet food manufacturers with detailed information about the types of probiotics available and their specific benefits. This includes:

  • Species-specific Probiotics: Tailor your offerings to include strains like Enterococcus faecium and Bacillus coagulans, which have proven benefits.
  • Product Forms: Advise on the best forms of probiotics, whether as powders, capsules, or incorporated directly into pet food.


The Business Advantage of Probiotics in Pet Food

By integrating probiotics into your raw material offerings, you not only meet the growing demand for functional pet foods but also position yourself as a forward-thinking supplier who understands the dynamic nature of the pet food industry. This strategic approach not only meets the current needs of manufacturers but also anticipates future trends, ensuring your role as a key player in the industry’s evolution.

This comprehensive focus on probiotics in your raw material supply can significantly enhance your attractiveness to pet food manufacturers, driving both your business growth and their product innovation.

Carbohydrates in Animals Feed

Water, Fats, and Carbohydrates in Animals Feed

When we talk about Animal Nutrition, water is arguably the most essential component. Water serves not just as a crucial element for survival but also plays pivotal roles in the physiological functions of animals.

  • Regulation of Body Temperature: Water has a unique capacity to absorb, transfer, and dissipate heat through evaporation, helping maintain body temperature.
  • Nutrient Transportation: It aids in the seamless transport of nutrients across different parts of the animal’s body, ensuring that essential minerals, vitamins, and other nutrients reach where they are most needed.

Animals consume water not only through drinking but also from the feed they ingest and through metabolic processes. Whether it’s dairy cows or young livestock, the demand for water varies and is influenced by stages of growth, environmental conditions, and health status.

Thus, ensuring that clean, fresh water is available at all times is crucial for optimal animal health and productivity. Remember, an animal can survive longer without food than without water.


Carbohydrates in Animal Feed

Carbohydrates, comprised of carbon atoms, hydrogen, and oxygen, form a major energy source in animal diets, particularly through cereal grains like corn, wheat, and barley. These macronutrients are vital as they:

  • Provide energy for daily activities and growth
  • Assist in the metabolic utilization of fats and proteins, reducing the depletion of muscle tissue

Dietary carbohydrates can be categorized into simple and complex forms. Simple carbohydrates, such as sugars found in starch, are quickly digested and absorbed, providing immediate energy. Conversely, complex carbohydrates, including cellulose found in plant cell walls, are slower to digest but essential for long-term energy storage and gut health due to their fiber content.


Key Points on Carbohydrates:

  • Source of Glucose: Carbohydrates are broken down into glucose molecules, which are a primary energy source for animal cells.
  • Fiber’s Role: The fiber in carbohydrates helps regulate the digestive tract by providing bulk and stimulating intestinal activity.

Ingested carbohydrates that are not immediately used for energy are converted into fats, underscoring the need for balanced nutrition to prevent excess fat storage and ensure overall health.


Fats in Animal Feed

Fats, or lipids, are critical in animal feed as they provide more than twice the energy per gram compared to carbohydrates and proteins. They are derived from both animal origin and plant sources and serve multiple functions in animal diets:

  • Energy Storage: Fats are stored in the body and utilized during periods when energy demand exceeds dietary energy intake.
  • Vital for Growth: Essential fatty acids from fats are required for proper development and maintenance of cells, tissues, and organs.

For animal nutrition, particularly in high-performance and reproductive animals, fats enhance diet palatability, increase energy density of feeds, and help absorb fat-soluble vitamins.


Essential Benefits of Fats:

  • High Energy Content: Acts as a concentrated energy source that is essential during the intense growth and production phases.
  • Enhances Feed Efficiency: By incorporating fats in the diet, you can achieve better feed conversion ratios, crucial for economic livestock management.


Final Thoughts

In conclusion, understanding the roles of water, carbohydrates, and fats in animal feed helps us better formulate diets that meet the nuanced needs of various livestock species.

At Hanseatic-Agri, we provide bulk quantities of optimized feed solutions to our industry partners, focusing on high-quality sources of crude protein, Amino Acids, and microbial enzymes to support robust animal health and productivity.

This comprehensive approach ensures that we cater effectively to the requirements of those who manage animal nutrition on a large scale, helping them sustain their operations and thrive in a competitive market.

Proposal to Approve Ingredients for Pets

A Proposal to Approve Ingredients for Pets

Everyone involved in the pet food industry aims to innovate continually, enhancing products with new ingredients, nutritional discoveries, and health claims to serve family pets’ needs better.

However, the approval processes for these innovations are often cumbersome and slow, hindering the pace at which new solutions can reach the market. For Pet Food Manufacturers, streamlining these processes is essential for keeping up with advancements and ensuring the safety of new products.


Current Changes in Labeling and Regulations

Significant changes are underway in the pet food industry’s regulatory landscape. The introduction of the 2024 Association of American Feed Control Officials (AAFCO) labeling requirements, known as Pet Food Labeling Modernization (PFLM), will dramatically alter how packaging looks and significantly impact the financial burden on manufacturers.

This initiative is part of a broader push to update pet food regulations, providing dog and cat owners with clearer information about the contents of pet food, thereby facilitating more informed purchasing decisions.

  • Impact of PFLM: Redesign of packaging to enhance consumer understanding.
  • Financial Implications: Billions in costs to implement new labeling standards.

Simultaneously, the PURR Act of 2024 seeks to cut through the red tape of pet food regulations, promising a smoother regulatory pathway that could lead to the best nutritional outcomes for pets, much to the benefit of pet food makers and pet owners alike.


Historical Overview and Current Regulatory Challenges

The regulatory framework for pet food has its roots in the Food, Drug, and Cosmetic Act of 1938, designed to tighten controls over drugs and foods. The 1958 food additive amendment introduced the concept of Generally Recognized As Safe (GRAS) substances, simplifying some aspects of food safety approval.

Despite these progresses, the pet food industry still faces costly and outdated regulations that stifle innovation and adaptation. The Federal Food, Drug, and Administration (FDA) plays a critical role, but the pace of regulatory approval remains slow compared to the more dynamic human food industry.


Comparative Analysis of the Human Food Industry

Thanks to a more streamlined approval process, the human food industry has successfully integrated hundreds of new ingredients into the market with far fewer hurdles.

This contrasts starkly with the pet food industry, where pet food manufacturers nationwide struggle with a rigid, controlling, and often unpredictable regulatory environment. This disparity highlights the urgent need for updated pet food regulations that can keep pace with nutritional science and consumer expectations.


Proposed Reforms for Pet Food Ingredient Approval

To address these challenges, we propose several reforms designed to accelerate the approval process for new pet food ingredients, ensuring pet food makers can bring innovative and safe pet foods to the market more swiftly:

  • Establishment of Expert Panels: Panels of experts in nutrition, veterinary medicine, and food science should be formed to review new ingredients.
  • Streamlining Approval Processes: We are introducing a faster, more efficient process for pet food label approvals, particularly for ingredients already recognized as safe in the human food sector.
  • Regular Review and Updates: Continuous reassessment of existing ingredients and regular updates to the regulatory frameworks to reflect the latest scientific knowledge and market trends.


Call to Action for Industry Collaboration

The path forward requires a collaborative effort among pet food manufacturers, the Food and Drug Administration, the Pet Food Institute, and other stakeholders.

By working together, we can ensure that the regulatory environment evolves to facilitate innovation while maintaining pet food’s safety and nutritional quality. This collaboration will be crucial in overcoming the cumbersome and outdated approval processes seen as barriers to innovation.


Conclusion: Embracing a Future of Innovation in Pet Food

The pet food industry is at a crossroads, and embracing innovation is beneficial and essential. By updating and streamlining approval processes, we can unlock new potential in animal feed, providing dogs and cats with healthier, more nutritious food options.

It is time for all involved parties to commit to a future where pet food regulations support rapid innovation and where safe pet foods are made available through more efficient means.